Tuesday, July 17, 2018

Sprout Foods Launches First Amazon Feeding App for Babies



Sprout Foods Launches First Amazon Feeding App for Babies


"Sophie Sprout" Makes Mealtime Fun with New Alexa Skill



MONTVALE, N.J., July 16, 2018 /PRNewswire/ -- Sprout Foods, the largest independent infant nutrition company, today announced the launch of "Eat & Sing with Sophie Sprout," an Amazon Alexa skill that helps parents make eating healthy foods more fun for their kids. Thanks to Sprout's new Amazon audio skill, parents can now ask for songs and sounds that help make mealtime engaging and exciting for babies and toddlers, without the use of screens on smartphones and tablets.
The skill, which works with Amazon's Echo and Dot, features three different modes, each designed to support parents' efforts to get their children to eat healthy foods and to occupy kids during mealtime with fun, food-centric edutainment. Parents and children simply open the skill by asking Alexa to launch Sophie Sprout, then choose from three different options:
  • Songs offers nine, upbeat, kid-friendly songs, each featuring a different musical style and healthy food focus. Play songs about fruits and vegetables, like Blueberries or Butternut Squash, or the Color Song that teaches children about vibrant foods, like yellow bananas and green peas.
  • Mealtime Adventures features fun sound effects, including the traditional train and flying airplane, to get food from the spoon to your little one's mouth.
  • Eat a Pouch with Sophie encourages children to take sips of their Sprout organic food pouches.
The "Eat & Sing with Sophie Sprout" skill supports Sprout's commitment of delivering healthy, organic foods to families across the United States, and to educating parents on the nutritious food options they can introduce into their baby's diet. With over 50 SKUs in its current portfolio, Sprout is the only brand that has pledged to formulate its baby and toddler puree products with only certified organic, non-GMO whole foods, no concentrates, preservatives, fillers or thickeners. And unlike other baby food brands that use added chemical fortification in their purees, Sprout delivers nutrition only from the organic food source, and never uses any additives or anything artificial.
Sprout, the fastest growing organic baby food brand in the U.S., is recognized as leading the plant-powered movement in infant nutrition, with the largest assortment of vegetable-leading purees and snacks. Sprout's new Amazon Alexa skill, narrated by Sophie, a friendly talking plant, helps introduce children to healthy plant-based foods and encourages them to eat their vegetables and beans.
According to Amazon, audio skills for kids are the fastest growing category of skills for its voice assistant Alexa. The retail giant currently offers hundreds of kid-targeted voice skills in the United States and recently hosted a contest for children's skill developers. Sprout's Sophie Sprout skill capitalizes on this trend while providing invaluable support to parents looking to instill healthy eating habits early on. 
The Eat & Sing with Sophie Sprout Alexa skill is free to all users and requires no registration.
About Sprout Foods
Sprout® provides premium organic foods and snacks for babies and toddlers that help parents raise healthy, adventurous eaters. With a broad range of choices including only USDA certified organic, non-GMO ingredients and a mix of whole fruits, vegetables and grains, Sprout's products are designed to expand baby's palate beyond sweet and establish a love of nutritious foods early on. Founded in 2008, the independent company is at the forefront of innovation in organic infant nutrition and is committed to re-imagining healthy eating for modern families. For more information on Sprout®, the Sophie Sprout app, and Sprout products, visit http://www.sproutorganicfoods.com.






SOURCE Sprout Foods

Friday, July 13, 2018

Plant-based crackers and pretzels offer better-for-you nutrition to conventional favorites



Halen Brands' Cauliflower-Based Snack Brand FROM THE GROUND UP™ Takes Root and Shakes Up the Salty Snack and Cracker Categories




Halen Brands, Inc., CPG incubator and venture capital company, is known for disrupting the better-for-you salty snack category with emerging brands that challenge the status quo. FROM THE GROUND UP™ is no exception offering nutrient-dense, plant-based versions of popular conventional snacks.

FROM THE GROUND UP™ is a line of cauliflower-based crackers and pretzels that also feature cassava flour and vegetable blend powders made from real veggies. The snacks are Non-GMO Project Verified, Gluten Free Certified and made with vegan ingredients. A 1oz. serving provides a good source of Vitamins A, C, D, E, B1 & B6, so the products are a fun and tasty way to get those veggies in (and a secret-weapon for parents trying to sneak in some nutrition at snack time). FROM THE GROUND UP™ made its exclusive retail launch this month at Kings, Fairway, Hy-Vee and Rouses. The snacks are also available now on Amazon, Walmart.com, Jet.com, Boxed.com and Fresh Direct. Also, FROM THE GROUND UP™ will be making its debut at Sprouts, Shop Rite, Fresh Thyme, Safeway, Albertson's and many others this fall, just in time for back-to-school.   
Halen Brands was launched in 2015 and co-founded by Jason Cohen and Leigh Feuerstein. Cohen's recipe for success has been conceptualizing and delivering better-for-you food and beverage offerings in sleepy categories. FROM THE GROUND UP™ is following suit by invigorating and innovating in crackers and pretzels – categories that have been stale for decades. These familiar formats will never be the same, as FROM THE GROUND UP™ redefines "better-for-you," by adding real vegetables to snacks and following through on the nutritionals. 

"At Halen Brands, we are listening to consumers and applying the wants and needs that we uncover to natural products," said Co-Founder of Halen Brands, Jason Cohen.  "Consumers were asking for a veggie-based snack that actually had increased nutritional value, so we began looking at the vitamin and fiber rich Cauliflower since it's so versatile and seemed to really be resonating with people," he continued.  "We're really proud about what we've been able to accomplish on the nutritional front with the crackers and pretzels," added Aaron Greenwald, President of FROM THE GROUND UP™.  "The products taste as delicious as the mainstream versions and have all the characteristics that a better-for-you customer is looking for. This was not an easy feat and took two years to perfect," he continued. 

Developing FROM THE GROUND UP™ required purchasing new equipment, finding gluten-free partners, sourcing unique plant-based ingredients and working with European suppliers.
FROM THE GROUND UP™ Crackers come in three flavors, including Sea Salt, Cheddar and Nacho; and the Pretzels come in Original flavor in Sticks and Twists shapes. 

FROM THE GROUND UP™ Crackers are available in 4 oz. boxes and Pretzels are available in 4.5 oz. bags for a suggested retail price of $3.99. For more information on FROM THE GROUND UP™, please visit fromthegroundupsnacks.com. "Like" us on Facebook and follow us on Instagram
About FROM THE GROUND UP™FROM THE GROUND UP™ is rooted in the belief that food should offer equal parts taste and nutrition. Our mission is to create premium better-for-you snacks in familiar shapes and flavors that are plant-based, Non-GMO and Gluten Free. Our Crackers and Pretzels are made with real cauliflower and are good sources of vitamins and nutrients. FROM THE GROUND UP™ Pretzels took home a 2018 SOFI Gold Award in the Savory Snack category and the brand was recently featured in an Eat This, Not That segment on the TODAY Show.  When it comes from the ground, its got to be good! For more information on FROM THE GROUND UP™, visit fromthegroundupsnacks.com.

About Halen Brands, Inc. Halen Brands, Inc., founded in 2015, is a privately held operating company focused on the food and beverage industry. Current investments include OWYN™, From The Ground Up™, Joyfuls™, Chef's Cut Real Jerky and CORE Hydration. Company executives also played a key role in formulating and bringing to market Mamma Says Biscotti, Inc. and Sensible Portions Veggie Straws, as well as investing and partnering with Party-Tizers Dippin' Chips, Mrs. Thinster's, Rickland Orchards and SkinnyPop Popcorn.  For more information on Halen Brands,
visit halenbrands.com.
Media Contact:
Rachel Powell
516-314-7730
198317@email4pr.com

Wednesday, July 11, 2018

Avocado Chips

INGREDIENTS
large ripe avocado
1 tsp. lemon juice
3/4 c. freshly grated Parmesan
1/2 tsp. garlic powder
1/2 tsp. Italian seasoning
Kosher salt
Freshly ground black pepper

DIRECTIONS
  1. Preheat oven to 325° and line a medium baking sheet with parchment paper. In a medium bowl, mash avocado with a fork until smooth. Stir in lemon juice, Parmesan, garlic powder, and Italian seasoning and season with salt and pepper.
  2. Place heaping teaspoon-sized scoops of mixture on baking sheet, leaving about 3” apart between each scoop. Flatten each scoop with the back of a spoon. Bake until crisp and golden, 15 to 18 minutes, then remove from the oven to cool completely. Serve at room temperature.
BRAD HOLLAND

Friday, July 6, 2018

Nature's Path Leaves Organic Trade Association as Protest to Save Organic





Company to invest in farming, research and associations that best reflect its vision for how
organic can protect and enhance the health of both people and planet

RICHMOND, BC, June , 2018 /CNW/ - Today, Nature's Path Foods, North America's Largest organic breakfast company, announced its resignation from the Organic Trade Association (OTA) citing concern the OTA is shifting its commitment from supporting and representing the core principles of the organic food movement, to begin pushing a non-organic agenda which threatens the future of organic. Recent actions by the OTA that have driven the company's decision include misrepresenting organic food companies and US consumers to support a vague and misleading national GMO labelling law, and allowing hydroponics to fall under the organic certification label where there is no organic agriculture nor soil present.

"Our departure from the OTA is an act of protest to raise awareness of our concern that the important role organic plays to support the health of consumers and our planet is being compromised," says Nature's Path founder and co-CEO Arran Stephens. "We believe giant food corporations, that also happen to own small organic brands, use the OTA to influence policy decisions to protect the best interest of their large, non-organic food portfolios."
In 2016, the OTA actively worked to pass the first-ever national, GMO food labelling law in the US (Stabenow-Roberts Bill) that pre-exempted strong, state-led GMO labelling laws. The OTA support of the new mandatory bill was without the knowledge or expressed consent of many organic members like Nature's Path. Currently open to public comments until July 3, 2018, the new law could exclude almost three-fourths of products with genetically engineered ingredients and use confusing new GMO terminology and symbols for on-pack disclosures.
"We believe organic can protect and enhance the health of people and planet. Organic can build a better world, free from food with chemical residues, free of toxic environments for farmers, and free of catering to big business at the expense of real people," adds Stephens. "We're alarmed the new bill works against our basic human right for food transparency which exists in 64 other countries around the globe with clear GMO labels."
As one of the first certified organic companies in North America and a founder of Organic Merchants in 1971, a predecessor of the OTA, Nature's Path will continue its investment to support the vitality and future of the organic food movement. The company will continue its membership with the Canadian Organic Trade Association, fund research by the Organic Center, Organic Farmers Association and the Rodale Institute plus continue to look at other groups to invest in supporting organic.
"We are committed to rebuilding what we believe is lost, by being a strong voice to ensure that organic continues to change food and agriculture for the better," says Stephens. "From using our social channels to raise awareness and action, to investing in research, farmers and organic associations that closer reflect our vision for organic, we will publicly work to protect and enhance the health of both people and planet."
As the proposed GMO bill closes for commentary on July 3, 2018, Nature's Path is calling for consumers to sign a petition to fight for their right to know what's in their food and help create a new food labelling law that helps keep them and their family safe. The company has launched a public campaign on its social channels to help bring consumers into action. Consumers can visit http://www.justlabelit.org/ to have their voice heard.
About Nature's Path Foods
Nature's Path Organic Foods, is a privately held, family-owned company, producing USDA, Canadian and UK Soils Association Certified Organic and Non-GMO Project Verified breakfast and snack foods sold in grocery and natural food stores in over 50 countries around the world. Committed to the triple bottom line— socially responsible, environmentally sustainable and financially viable, Nature's Path works diligently to support communities and champion the cause of people and planet. Brands include Nature's Path®, Love Crunch®, Qi'a®, Que Pasa®, Flax Plus®, and EnviroKidz®. Founded in 1985, Nature's Path is headquartered in Richmond, British Columbia and employs hundreds of valued team members at its four facilities in Canada and the United States. Visit http://www.naturespath.com/ or follow on Twitter @NaturesPath and Instagram @NaturesPathOrganic.


SOURCE Nature's Path Foods Inc.



Wendy Kubota, Nature's Path, 604-838-2679, wkubota@naturespath.com