Star-Powered Music
Series Brings New, Exclusive Audio Recordings to
Rdio’s Robust Catalogue of More than 30 Million Songs
Rdio’s Robust Catalogue of More than 30 Million Songs
Shaw Media’s ET
Canada Takes Viewers Behind-the-Scenes with Revealing Artist
Interviews
TORONTO, September 6,
2014 – Following Rdio’s move
to a
free,
stations first experience comes the announcement of Rdio Sessions Live @
The Orange Lounge. Building off the success of Rdio’s Sessions program, which
just premiered an exclusive performance with Canadian indie artists Tokyo Police
Club, Rdio Canada is teaming up with The Orange
Lounge. In joining forces with The Orange Lounge (Toronto’s world-renowned
recording studio) and Universal Music Canada (the country’s leading music
company), Rdio will provide listeners with the most exclusive access to intimate
recordings from the biggest and hottest names
in music.
When the Shaw Media
property first teamed up with The Orange Lounge and Universal Music Canada in
2013, page views on the network’s site increased by 820 per cent, to well over
4.9 million, a testament to Orange Lounge
finding the consumer sweet spot and feeding their hunger for quality content.
Audio recordings and exclusive content from Rdio Sessions Live @ The Orange
Lounge will soon be available to Rdio’s Canadian customers and
subscribers at Rdio.com/Sessions;
videos of the intimate sessions remain available at ETCanada.com/OrangeLounge.
Today’s announcement by
Rdio CEO Anthony Bay was accompanied by a private session from Universal Music’s
international sensation Ellie Goulding, whose sophomore album “Halcyon Days”
is currently platinum in Canada and features the hits ‘Burn’, ‘Anything
Could Happen’, and ‘I Need Your Love’. Goulding’s chilling 2013 session at The
Orange Lounge remains one of the most-viewed on ETCanada.com.
“Partnering with The
Orange Lounge to offer exclusive, unique and compelling experiences through Rdio
Sessions Live @ The Orange Lounge is a thrill and an honour,” said Anthony Bay,
CEO of Rdio. “Canada is our second largest market and we are fully committed to
teaming up with local music innovators to create powerful connections to music
here.”
Rdio Sessions Live @ The
Orange Lounge reflects the commitment
and support from Shaw Communications to support Rdio's growth and profile
among Canadian music lovers. Earlier this year, Shaw made a financial investment
in Rdio's holding company and entered into a marketing, content, and promotion
partnership designed to help develop a Canadian “face” of Rdio and provide
Canadians with the world’s best digital music listening experience. As the
country’s leading network and content experience company, Shaw is leveraging its
extensive resources – particularly through its Shaw Media subsidiary – to create
unique and engaging content experiences.
“Rdio Sessions Live @
The Orange Lounge is a strong example of our combined effort to create
cutting-edge content experiences featuring the biggest musical acts and artists
from across the country and around the world,” says Jim Little, Senior Vice
President & Chief Marketing Officer, Shaw Communications. “Through Shaw
Media’s extensive resources and expertise, we’re excited to take this
partnership in new and interesting directions in the months to
come.”
Earlier this week, Rdio,
a leading global music streaming service available in 60 countries, launched a
new version of its application which now includes a free Internet radio
streaming service with both human programmed and computer programmed stations.
The new version includes a suite of new features and social discovery
enhancements to its subscription service that underscores Rdio’s commitment to
creating the best-in-class digital music experience in the
world.
-30-
About Rdio
Rdio is the leading digital music
service reinventing the way people discover, play, and share music. Play what
you want, when you want, or turn on a station for a perfect mix of songs. Listen
anywhere — the web, your phone, even offline — and follow friends and artists to
see what they’re playing. Launched in August 2010, Rdio is headquartered in San
Francisco and was founded by Janus Friis, the co-creator of Skype. The service
is currently available in 60 countries. More information about Rdio is available
at: www.rdio.com
About Shaw
Communications Inc.
Shaw is a diversified
communications and media company, providing consumers with broadband cable
television, High-Speed Internet, Home Phone, telecommunications services
(through Shaw Business), satellite direct-to-home services (through Shaw Direct)
and engaging programming content (through Shaw Media). Shaw serves 3.2 million
customers, through a reliable and extensive fibre network. Shaw Media operates
one of the largest conventional television networks in Canada, Global
Television, and 19 specialty networks including HGTV Canada, Food Network
Canada, HISTORY® and Showcase. Shaw is traded on the Toronto and New
York stock exchanges and is included in the S&P/TSX 60 Index (Symbol: TSX –
SJR.B, NYSE – SJR). For more information about Shaw, please visit www.shaw.ca.
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