Barnie's CoffeeKitchen® Launches Holiday Online Shopping Season With Bold Branded Expression And Product Assortment

Santa's White Christmas® Boutique Opens As A Dedicated Shopping Destination For
 Santa's White Christmas Coffee And Branded Items At BarniesCoffeeKitchen.com


-- Barnie's CoffeeKitchen, a 34-year leader in specialty coffee, today launched its holiday online
shopping season. This year, more than ever, BarniesCoffeeKitchen.com provides a rich,
festive and expansive experience for the holiday shopper. Since Barnie's CoffeeKitchen
 is known for its holiday coffees, the company has created a bold online initiative to
make it the most memorable time of the year.

Festive Holiday Campaign Theme
The holiday campaign theme for Barnie's CoffeeKitchen this year is "I'm Dreaming of
A Santa's White Christmas" – a variation on the classic Bing Crosby album and song.
 Branding elements reflect this nostalgic and beloved holiday classic in a range of
 design cues, from font styles to color palette. Starting today, BarniesCoffeeKitchen.com
 will have a holiday theme makeover featuring all the colors of the season, snowflakes
and green gift-wrapping visual elements.
Holiday Coffee Destination: Wide array of Flavored Coffees, Gift Sets and Ideas
Barnie's CoffeeKitchen's online store is the destination for holiday coffee. Seasonal holiday
coffee flavors, special limited-time-only holiday coffee packaging, holiday gift sets, case
discounts and all-new holiday retail products deck the halls of BarniesCoffeeKitchen.com.
Also, unique origins and blends, as well as rare and hard-to-fine microroasts can be
 gifted to the discerning coffee drinker. Prices start at $5.99 and go up to fit any budget.
Santa's White Christmas Boutique: Open for Business!

The most significant addition to the shopping site is the all-new Santa's White Christmas
Boutique. This store-within-a-store approach allows for fans of Santa's White Christmas
 to have an immersive shopping experience in one destination. Shoppers can easily
 order Santa's White Christmas coffee assortments, gift sets, bulk coffee and branded
 items. Also for the first time this year, the Santa's White Christmas flavor is available
 in three different forms: bagged (whole bean or ground), Keurig®*-compatible single
 serve cups and BREWSTICKS® liquid instant coffees.

"The Holidays are a celebratory time of year and Barnie's CoffeeKitchen joins the
 celebration with our holiday coffees which are synonymous with holiday tradition,"
said Jonathan Smiga, CEO of Barnie's CoffeeKitchen. "Our customers are excited
 to make coffee the centerpiece of their holiday gatherings and coffees from
Barnie's CoffeeKitchen are the ideal fit. This year on our website we have the
strongest holiday branded presence ever and think this will thrill and delight our online guests."
Smiga continued, "Customers of Barnie's CoffeeKitchen seek out Santa's White
 Christmas coffee year-round, and to give them an enhanced experience, I am
 thrilled to announce that the all-new Santa's White Christmas Boutique is open
 for business. This new boutique is a festive place to pick out gifts for loved ones
and bring home the beloved coffee that makes the season memorable."

About Barnie's CoffeeKitchen®

Barnie's CoffeeKitchen was founded in 1980 as Barnie's Coffee & Tea and
renamed Barnie's CoffeeKitchen in 2011, bringing its rich coffee heritage to the
market in a fresh, innovative way by treating coffee as food.  The company offers
 more than 40 hand-selected coffees, many of which are single origin, organic,
Fair Trade Certified™ or Rainforest Alliance Certified™. Under the leadership
of CEO Jonathan Smiga, Barnie's CoffeeKitchen now operates in three functional
areas: retail cafés, its website and consumer products division. The company's
cafés create an elegant, yet accessible, experience, inviting guests to elevate
 their expectations surrounding coffee and cuisine. The website and consumer
 products business offers individuals and wholesale customers a category-wide
assortment of products, including packaged coffee, single-serve brew cups and
a host of other items. For more information or to shop, visit www.barniescoffeekitchen.com.
 Follow the company on Twitter @BarniesCoffee.
*Compatible with Keurig® original K-Cup® coffeemakers. Keurig® and K-Cup®
 are registered trademarks of Keurig. Barnie's CoffeeKitchen is not affiliated in any
 way with Keurig, Inc.