Beverly Hills, CA, October 12, 2016 --(
PR.com)-- HealthyLivinG Magazine’s “Tested & Approved Seal” was awarded to Natural Calm, a magnesium supplement from Natural Vitality.
Natural Calm is rated the number one selling magnesium supplement in the natural products industry ten years in a row, according to health-food supermarket scanner reports from the SPINS survey group.
HealthyLivinG Magazine’s “Tested & Approved Seal” is a standard of safety based on California’s Proposition 65, also called the Safe Drinking Water and Toxic Enforcement Act.
Considered the toughest consumer product safety law in the US, Prop. 65 is intended to help Californians make informed decisions about protecting themselves from chemicals known to cause cancer, birth defects or other reproductive harm. Prop. 65 safety measures in many instances are stricter than federal, industry and European Union standards.
Independent from and unknown by the company, HealthyLivinG
Foundation independently purchased and tested Natural Calm for
chemical toxins including inorganic arsenic, cadmium and lead and
notified the company of its product’s tests and passage only after
test results were analyzed using standards of the California law.
“There are two purposes to our program,” says a spokeswoman
for HealthyLivinG Foundation. “The seal assures retailers and
shoppers the product is free from harmful amounts of chemical toxins
known to the state of California to cause cancer or reproductive
effects. About one-third of products tested among supplements are in
violation. This is often due to sourcing of raw materials and putting
costs cutting above consumer health. Any company or consumer can
submit products for testing to HLF.”
“We believe this testing program meets both the needs of our
customers and retailers for independent verification of the safety
and purity of our ingredients,” says Natural Vitality CEO Justin
Farmar. “It’s a fair program because the foundation acts just l
ike a consumer but actually tests the products independently
of the company.”
About the HealthyLivinG Foundation
The HealthyLivinG Foundation is the 501C(3) nonprofit charity
that publishes HealthyLivinG magazine, the national publication on
consumer health. Chemical Toxin Working Group (dba HealthyLivinG
Foundation) is the testing arm of the nonprofit. CTWG independently
purchases and tests food and consumer products for chemical toxins,
notifying manufacturers and the public of the products’ passage.
In 2015 alone HLF/CTWG reached the biggest legal settlements in the
i
ndustry with such violators as Kroger, Walmart, Bumble Bee, Chicken
of the Sea, Crown Prince and others. As a result, violators removed
toxic products from sale, reformulated them or put warnings of their
labels they contain a contaminant that causes cancer or reproductive
harm on the product packaging. Test results are analyzed using
standards of the California's Proposition 65 and accredited independent
laboratories.
For more up-to-the-minute information visit www.HealthyLivingMagazine.US
and get instant updates via Twitter (@USHealthyLivinG) and Facebook
(Facebook.com/HealthyLivinG Mag).
About Natural Vitality
Natural Vitality is an international dietary supplement company known
for the No.1 selling product Natural Calm®, The Anti-Stress Drink.
The company also publishes Organic Connections, an online journal
and has begun the Calm Earth Project, an environmental
action initiative. For more info, visit www.naturalvitality.com.
For additional information, please contact:
info@HealthyLivinGMagazine.us
Natural Vitality
Andreas Koch
512 806-7650
andreask@wellnexthealth.com
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