--New Line from Industry Leader to Meet Growing Consumer Demand for
All Natural, Organic, Vegan Nutritional Supplements
--Natural Series to Launch at Natural Products Expo West, March 10-12 in Anaheim, CA
MusclePharm Corporation (OTCQB: MSLP) ("MusclePharm" or the "Company"),
a scientifically-driven, performance lifestyle sports nutrition company, today announced
the launch of MusclePharm® Natural Series (Natural Series), a line of plant-based,
vegan, gluten-free, soy-free, non-GMO, premium products targeting individuals
seeking an organic alternative to traditional nutritional products and supplements.
MusclePharm Natural Series is launching today at Natural Products Expo West,
the world's largest natural products event, hosted at the Anaheim Convention
Center (Booth #970 Hall A).
products and represents a new retail category for the Company, which made its name
as a leader in the sports nutrition industry. MusclePharm's flagship products are
currently available in more than 120 countries and more than 50,000 retail outlets
worldwide; this latest expansion will facilitate access to new retail channels, including
large natural food store chains, both domestically and abroad.
"Natural Series represents both a logical extension and a tremendous opportunity for
MusclePharm to capitalize on the brand recognition and consumer acceptance of
our products. In addition, the launch underscores the Company's commitment to
providing our customers with high-quality products that support their diverse
fitness needs and goals," said Ryan Drexler, CEO and Chairman of the Board,
MusclePharm. "From professional athletes to weekend warriors, we strive to
cater to every subset of the active population and offer scientifically-proven
products that optimize results. We are expanding our line in response to the
burgeoning demand for nutritious, all-natural organic offerings that promote healthy
lifestyles and environmental sustainability."
Select items in the Natural Series are certified USDA Organic, denoting third-party
verification of their quality and purity, and demonstrating best practices and careful
stewardship. These include:
- MusclePharm USDA Organic Plant-Based Performance Protein - a blend
- of raw, all-organic protein sourced from Pea Protein isolate, and QuinoaTrim™
- Quinoa – delivering all essential amino acids to support daily nutrition and performance.
- MusclePharm USDA Organic Superfoods - a combination of organic greens,
- fruits and vegetables, ancient grains, and sprouted whole foods that serve any
- active lifestyle. To maximize these superfoods' power, aloe vera, a full spectrum
- of digestive enzymes, and probiotics, help promote superior digestion and bioavailability.
- MusclePharm Organic Protein Bars - featuring complete proteins sourced
- from organic whole-grain brown rice protein, and organic pea protein, to provide
- all the beneficial lean muscle-building benefits of protein through an all-natural,
- organic, and great-tasting small meal alternative.
- MusclePharm Pre-Workout - a combination of caffeine, natural botanicals,
- electrolytes, and Amino Acids that work together to support training goals and
- provide pure, unadulterated results, naturally.
to expand and is expected to reach $220.3 billion in 2022, while the Organic Trade
Association (OTA) notes that the organic industry is also experiencing unprecedented
growth, up 11 percent (for a total of $43.3 billion) in 2015.
Mr. Drexler concluded, "Both the all-natural and organic segments represent the
fastest-growing corner of the market, and MusclePharm is a brand uniquely positioned
to capitalize on this opportunity. Over the past year, we have worked closely with
regulatory bodies to secure USDA Organic certification for a majority of these products,
which not only differentiates the Natural Series from its competitors, but effectively
positions MusclePharm to further penetrate its existing distribution channels and enter new markets."
About MusclePharm Corporation
MusclePharm® is a scientifically-driven, performance lifestyle company that develops,
manufactures, markets and distributes branded nutritional supplements. The Company
offers a range of powders, capsules, tablets and gels. Its portfolio of recognized brands
includes MusclePharm® Sport Series, Black Label and Core Series, and FitMiss™,
which are available in more than 120 countries and over 50,000 retail outlets worldwide.
The clinically-proven supplements are developed through a six-stage research process
utilizing the expertise of leading nutritional scientists, doctors and universities. MusclePharm
is the innovator of the sports nutrition industry. For more information,
visit http://www.musclepharm.com. To sign up to receive MusclePharm news
via email, please visit http://ir.musclepharmcorp.com/email-alerts.
This release contains forward-looking statements within the meaning of Section 27A
of the Securities Act of 1933, as amended, and Section 21E of the Securities and
Exchange Act of 1934, as amended. Statements that are not a description of historical
facts constitute forward-looking statements and may often, but not always, be identified
by the use of such words as "expects", "anticipates", "intends", "estimates", "plans", "potential",
"possible", "probable", "believes", "seeks", "may", "will", "should", "could" or the negative
of such terms or other similar expressions. Actual results may differ materially from those
set forth in this release due to the risks and uncertainties inherent in the Company's business.
More detailed information about the Company and the risk factors that may affect the
realization of forward-looking statements is set forth in the Company's Annual Report on
Form 10-K for the fiscal year ended December 31, 2015, the Company's Quarterly
Reports on Form 10-Q and other filings submitted by the Company to the Securities
and Exchange Commission, copies of which may be obtained from the SEC's
website at www.sec.gov. Readers are cautioned not to place undue reliance on
these forward-looking statements, which speak only as of the date hereof.
All forward-looking statements are qualified in their entirety by this cautionary
statement and the Company undertakes no obligation to revise or update this
release to reflect events or circumstances after the date hereof.
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