"The Gluten Free Bear has actually been part of our brand for several years, and incorporating him into more of our packaging brings an element of fun to our products that we felt was missing," said Elliott Rader, co-founder and partner at GFB. "We know that many consumers still equate 'gluten-free' with 'tastes bad.' While there are a lot of great things about our snacks, we pride ourselves on making products that taste amazing and we want consumers to know that. After all, eating something that tastes amazing and is better-for-you, should be a fun part of your day. The Gluten Free Bear represents that fun and flavorful component and we let our certifications and ingredients speak to the quality and nutritional aspect of our products."
The GFB specializes in better-for-you, gluten-free snacks, and the product recipes will remain the same throughout the packaging revamp.
"We are simply updating the first impression of our product to more closely match what we believe in and our culture," said Marshall Rader, co-founder and partner at GFB. "Our consumers will have the same product experience they have come to love just with an enhanced look. We think launching the contest is a fun way to show off our new packaging and to engage GFB fans. We are excited to see where our bear will be spotted – don't forget this is a roll-out so you may have to dig through bear imposters – to spot him!"
Guidelines for the "Spot the GFB Bear" contest include:
- One entry per social media account per day
- Entries must include the hashtag #WildGFBear
- All entries must tag @theGFB social properties
- All entries must be submitted by November 20, 2017 at 11:59 p.m. EST
The Gluten Free Bar (GFB)Established in 2010, Grand Rapids, Michigan-based Gluten Free Bar (GFB) is a leading brand for fun and flavorful gluten-free snacks in the United States and Europe. The company offers health conscious consumers delicious snack varieties that are non-GMO, Certified Vegan, soy-free, dairy-free and Certified Gluten-Free. The Certified B Corporation is known for its sustainable, earth-friendly manner of production. For more information about GFB, please visit www.theglutenfreebar.com.
SOURCE The Gluten Free Bar (GFB)
CONTACT: Megan McCarl, firstname.lastname@example.org, 616-233-0500