Inventure Foods, Inc. Introduces Vitamin-enhanced Whole Fruit Under Its Rader Farms® brand, Offering A Significant Nutritional Boost To Frozen Fruit

Naturally-Enriched with Whole Food Ingredients, Fruit PLUS Vitamins™ 
to Offer More Than 100 Percent Daily Value of Six Key Vitamins

- Inventure Foods, Inc. (NASDAQ: SNAK), advances the frozen fruit category
 today with the introduction of Rader Farms® Fruit PLUS Vitamins™, the
 first-ever fortified whole frozen fruit product. Using proprietary technology and
topical nutrients sourced from whole fruits and vegetables, Fruit PLUS Vitamins
builds on naturally-occurring vitamins found within whole strawberries,
 blueberries and blackberries and boosts the nutrition level with five additional
 vitamins, including B1, B6, D, E and K.

Available in Strawberries & Blueberries and Mixed Berry Blend
(featuring strawberries, blueberries and blackberries), the Fruit PLUS Vitamins
line is currently available in grocery store freezers in select markets with a
suggested retail price of $7.99 per 21-ounce package.
While a one-cup serving of traditional mixed strawberries and blueberries
may provide 65 percent of the daily recommended value (DV) of Vitamin C
 and 2 percent DV of Vitamin A, a single one-cup serving of
Fruit PLUS Vitamins offers the following:

• Vitamin A = 125 percent DV
• Vitamin B1 = 145 percent DV
• Vitamin B6 = 145 percent DV
• Vitamin C =  250 percent DV
• Vitamin D =  175 percent DV
• Vitamin E = 105 percent DV
• Vitamin K = 50 percent DV

The additional nutrients are extracted naturally from a blend that includes
 cranberries, orange, shitake mushrooms, pomegranates and other fruits
 that are topically applied to the berries. The process boosts nutritional
value without altering the appearance or taste of the naturally sweet fruit
 that Rader Farms is known for. 
"Frozen berries are a staple in most households because they offer the
 perfect combination of great taste, convenience and nutrition all at once,"
said Dan Hammer, senior vice president and general manager of frozen
division at Inventure Foods, Inc. "Strawberries, blueberries and blackberries,
 in particular, provide a healthy dose of fiber, potassium and vitamin C.
 However, Fruit PLUS Vitamins boosts the nutritional value to a whole
new level, without altering taste. It's a product that may revolutionize
homemade smoothies and fresh fruit snacking, and we're excited to
introduce it to consumers this summer." 
Strawberries & Blueberries and Mixed Berry Blend store conveniently
 in freezers and are just 80 calories or less per serving. In addition,
they are certified Kosher and gluten-free.

Rader Farms is a division of Inventure Foods, Inc. and has operated in the
 Pacific Northwest since 1941. The company's offerings include frozen
 blueberries, raspberries and berry blends, as well as organic fruits.

About Inventure Foods, Inc. With manufacturing facilities in Arizona,
Indiana, Washington, Oregon and Georgia, Inventure Foods, Inc.
(Nasdaq: SNAK) is a marketer and manufacturer of specialty food
brands in better-for-you and indulgent categories under a variety of
Company owned and licensed brand names, including Boulder Canyon Foods™,
 Jamba®, Seattle's Best Coffee®, Rader Farms®, TGI Fridays™ ,
Nathan's Famous®, Vidalia Brands®, Poore Brothers®, Tato Skins®,
Willamette Valley Fruit Company™, Fresh Frozen™ and Bob's Texas Style®.

For further information about Inventure Foods, please visit www.inventurefoods.com.