Beech-Nut Voted Baby Product Of The Year 2015

Beech-Nut's homemade-inspired "real food for babies" was chosen by 40,000 consumers for top award

AMSTERDAM, N.Y., Feb. 11, 2015 /PRNewswire/ -- Beech-Nut's new line of baby food has been named Product of the Year for 2015, as voted by more than 40,000 consumers surveyed worldwide. The Product of the Year survey is conducted by TNS, a global leader in consumer research. Beech-Nut accepted the award yesterday for the baby category at a ceremony held in New York City for all 2015 winners.

"Nearly 50,000 new packaged goods products are introduced each year," said Rich Fryling, Managing Director, Product of the Year USA. "Our research shows that 44 percent of consumers are more likely to purchase a product recommended by 40,000 shoppers just like them."
Before developing the new line, Beech-Nut visited with moms across the nation to learn about how moms were feeding their babies. These discussions inspired Beech-Nut to create 46 new flavors such as corn, black bean & amaranth and spinach, zucchini & quinoa using a just gentle cooking™ process similar to how moms make baby food at home. Due to the enthusiastic response from moms and babies, Beech-Nut is launching a new organic line in April.
"The Product of the Year 2015 award in the baby category marks a proud milestone for our brand. It signifies that we have so far succeeded in our goal to provide moms with real food for their babies in this line. We're thrilled that moms are happy with our all-natural options inspired by homemade," said Jeff Boutelle, President, Beech-Nut Nutrition.
For more information on Beech-Nut's line, including the new organic line and other food products for mom and baby, visit the website, Facebook or Twitter page. For additional information and high-resolution images of the 2015 Product of the Year winners, visit www.productoftheyearusa.com.

About Beech-Nut 
Producing baby food since 1931, Beech-Nut Nutrition Company is built on a history of innovation and dedication to infant nutrition. Headquartered in Amsterdam, New York, Beech-Nut is the number two leading baby food brand in the United States and is committed to deliver more nutrition for parents and babies. As a subsidiary of Hero AG of Lenzburg, Switzerland, a global leader in consumer goods and infant feeding, Beech-Nut is able to combine global resources to continuously improve food and nutrition for infants.

About Product of the YearProduct of the Year is the world's largest consumer-voted award for product innovation. Established 28 years ago, POY currently operates in 40 countries with the same purpose: Guide consumers to the best products in their market and reward manufacturers for quality and innovation.  Product of the Year winners are backed by the votes of over 40,000 consumers in a national representative survey conducted by research partner TNS, a global leader in consumer research.  The award is a powerful merchandising program for marketers proven to increase product sales, distribution and awareness.  Winning products are announced in February each year and receive the right to use the Product of the Year seal in marketing communications for two years.  For more information, visit www.productoftheyearusa.com.

CONTACT:  Melissa Vasquez, FleishmanHillard for Beech-Nut, 312.279.3688, melissa.vasquez@fleishman.com