Kimberly-Clark Introduces Kleenex Hand Towels

Kimberly-Clark Introduces Kleenex Hand Towels

Innovative Solution Offers Convenient, Hygienic Alternative to Cloth Bathroom Hand Towels

TORONTO,  - Kimberly-Clark Corporation (NYSE:KMB) today announced the Canadian launch of Kleenex Hand Towels - an innovative solution that delivers one clean, fresh, dry towel every time people wash their hands in the home bathroom. The single-use, disposable bathroom hand towel from the Kleenex brand provides Canadians with a unique new product that addresses their growing concern with hand hygiene and is a means to help maintain their families' health and wellness.

Health Canada recommends avoiding using common hand towels after hand washing to minimize risk and further protect you and your family[i]. Careful hand washing is one defense against germs, but hands are only as clean as the towel used to dry them. Here are some facts every Canadian should know:

· Even if a cloth hand towel is not visibly dirty, it does not mean it is clean.

· Regular washing of cloth bathroom hand towels does not ensure clean hands.

· Hand drying with disposable towels can help prevent the spread of germs.

"The Kleenex brand created the facial tissue category more than 80 years ago by offering consumers a replacement for cloth handkerchiefs,” said Gordon Knapp, president, Kimberly-Clark North Atlantic Family Care. “Building on that legacy of innovation and leadership, the brand is now delivering an alternative solution to cloth bathroom hand towels with Kleenex Hand Towels."

Kleenex Hand Towels are designed to address an unmet need. The product's unique, Cottony-Soft base sheet is free of inks, dyes and fragrances and highly absorbent - drying hands effectively, with enough capacity in the brand's proprietary, absorbent Dry-Touch fibers for secondary quick clean-ups around the bathroom sink. Kleenex Hand Towels' flexible packaging complements bathroom décor and space limitations, allowing the product to be placed on a towel bar or countertop. The Pop-Up delivery system always keeps one clean, fresh towel conveniently at hand.

Kleenex Hand Towels will are available at major Canadian retail locations at a suggested retail price of $3.49 for a box of 60 towels. For more information about Kleenex Hand Towels visit www.kleenex.com.

About the Kleenex Brand

The world's first facial tissue, Kleenex brand is recognized by families in more than 150 countries. Invented in 1924, Kleenex brand facial tissues were initially marketed as a sanitary way to remove cold cream and makeup. Once advertising was shifted to emphasize the product's use as a disposable handkerchief, however, sales soared. Always the innovative leader, Kleenex brand facial tissue has met the unmet needs of consumers for more than 80 years with products that provide the essential and uplifting touch that makes life better.

About Kimberly-Clark

Kimberly-Clark and its well known global brands are an indispensable part of life for people in more than 150 countries. Every day, 1.3 billion people - nearly a quarter of the world's population - trust K-C brands and the solutions they provide to enhance their health, hygiene and well-being. With brands such as Kleenex, Scott, Huggies, Pull-Ups, Kotex and Depend, Kimberly-Clark holds the No.1 or No. 2 share position in more than 80 countries. To keep up with the latest K-C news and to learn more about the company's 138-year history of innovation, visit www.kimberly-clark.com.

*Health Canada, “Benefits of Hand Washing” http://www.hc-sc.gc.ca/hl-vs/iyh-vsv/diseases-maladies/hands-mains-eng.php