Halen Brands was launched in 2015 and co-founded by Jason Cohen and Leigh Feuerstein. Cohen's recipe for success has been conceptualizing and delivering better-for-you food and beverage offerings in sleepy categories. FROM THE GROUND UP™ is following suit by invigorating and innovating in crackers and pretzels – categories that have been stale for decades. These familiar formats will never be the same, as FROM THE GROUND UP™ redefines "better-for-you," by adding real vegetables to snacks and following through on the nutritionals.
"At Halen Brands, we are listening to consumers and applying the wants and needs that we uncover to natural products," said Co-Founder of Halen Brands, Jason Cohen. "Consumers were asking for a veggie-based snack that actually had increased nutritional value, so we began looking at the vitamin and fiber rich Cauliflower since it's so versatile and seemed to really be resonating with people," he continued. "We're really proud about what we've been able to accomplish on the nutritional front with the crackers and pretzels," added Aaron Greenwald, President of FROM THE GROUND UP™. "The products taste as delicious as the mainstream versions and have all the characteristics that a better-for-you customer is looking for. This was not an easy feat and took two years to perfect," he continued.
Developing FROM THE GROUND UP™ required purchasing new equipment, finding gluten-free partners, sourcing unique plant-based ingredients and working with European suppliers.
FROM THE GROUND UP™ Crackers come in three flavors, including Sea Salt, Cheddar and Nacho; and the Pretzels come in Original flavor in Sticks and Twists shapes.
FROM THE GROUND UP™ Crackers are available in 4 oz. boxes and Pretzels are available in 4.5 oz. bags for a suggested retail price of $3.99. For more information on FROM THE GROUND UP™, please visit fromthegroundupsnacks.com. "Like" us on Facebook and follow us on Instagram.
About FROM THE GROUND UP™FROM THE GROUND UP™ is rooted in the belief that food should offer equal parts taste and nutrition. Our mission is to create premium better-for-you snacks in familiar shapes and flavors that are plant-based, Non-GMO and Gluten Free. Our Crackers and Pretzels are made with real cauliflower and are good sources of vitamins and nutrients. FROM THE GROUND UP™ Pretzels took home a 2018 SOFI Gold Award in the Savory Snack category and the brand was recently featured in an Eat This, Not That segment on the TODAY Show. When it comes from the ground, its got to be good! For more information on FROM THE GROUND UP™, visit fromthegroundupsnacks.com.
About Halen Brands, Inc. Halen Brands, Inc., founded in 2015, is a privately held operating company focused on the food and beverage industry. Current investments include OWYN™, From The Ground Up™, Joyfuls™, Chef's Cut Real Jerky and CORE Hydration. Company executives also played a key role in formulating and bringing to market Mamma Says Biscotti, Inc. and Sensible Portions Veggie Straws, as well as investing and partnering with Party-Tizers Dippin' Chips, Mrs. Thinster's, Rickland Orchards and SkinnyPop Popcorn. For more information on Halen Brands,