Monday, September 12, 2011

Sobeys Inc. and Imperial Oil alliance pumps up gas and grocery rewards for customers

New points exchange program enables Club Sobeys, Club Thrifty Foods and Esso Extra members to accelerate rewards program benefits

MISSISSAUGA, ON, Sept. 6, 2011 /CNW/ - Sobeys Inc. and Imperial Oil today announced a rewarding new points exchange program that will allow Club Sobeys/Club Thrifty Foods and Esso Extra members to convert their rewards points between programs.
The arrangement provides members of each program the convenience and flexibility to combine loyalty points to redeem for their choice of either gasoline or grocery rewards.
"We are proud to join forces with Esso Extra to provide even more value, flexibility and choice to Club Sobeys and Club Thrifty Foods members," said Chris Goodale, Vice President, Loyalty & Insight, Sobeys Inc. "Not only can Club Sobeys and Club Thrifty Foods members use Esso Extra points to increase their points balance for faster grocery rewards, they can also choose to take advantage of Esso Extra rewards."
The process to earn free groceries by filling up or earn free gas and car washes by grocery shopping is quick and simple. Club Sobeys/Club Thrifty Foods members and Esso Extra members can simply choose to have all of their points automatically converted into the partnering program online at clubsobeys.com, clubthriftyfoods.com or essoextra.com.
"We are excited to offer Esso Extra customers this opportunity to combine their points and more quickly obtain their choice of more gas and car wash rewards from Esso Extra or more grocery rewards from Club Sobeys or Club Thrifty Foods," said Andrew MacKay, Retail Manager, Fuels Marketing, Imperial Oil. "Either way, these are practical and valuable reward solutions for better everyday living."
The points exchange option is available to members of both programs who reside in provinces where Club Sobeys/Club Thrifty Foods is available.
About Club Sobeys & Club Thrifty Foods

Club Sobeys/Club Thrifty Foods is a unique customer reward program that offers members points for every dollar they spend in-store. The program is free to join, and Club Sobeys/Club Thrifty Foods points can be redeemed for instant savings on in-store grocery purchases, for gifts and merchandise from the program's online rewards catalogue or to support local charities.


Club Sobeys/Club Thrifty Foods points can be redeemed at all Sobeys locations in Ontario and Western Canada as well as Thrifty Foods stores in British Columbia.
For more information about Club Sobeys (Ontario, Manitoba, Saskatchewan, Alberta and British Columbia), Club Thrifty Foods (British Columbia) and Esso Extra, or to apply for a membership to earn reward points on everyday grocery and gas purchases, please visit www.clubsobeys.com, www.clubthriftyfoods.com and www.essoextra.com.
About Sobeys Inc.

Sobeys Inc. is a leading national grocery retailer and food distributor headquartered in Stellarton, Nova Scotia. A wholly-owned subsidiary of Empire Company Limited (TSX: EMP.A), Sobeys owns or franchises more than 1,300 stores in all 10 provinces under retail banners that include Sobeys, IGA, Foodland, FreshCo, Price Chopper and Thrifty Foods, as well as Lawtons Drug Stores. Sobeys Inc. is committed to providing the most worthwhile experience for its customers, employees, franchisees, suppliers and shareholders. More information on Sobeys Inc. can be found at www.sobeyscorporate.com.
About Imperial Oil

Imperial Oil is one of Canada's largest corporations and a leading member of the country's petroleum industry. The company is a major producer of crude oil and natural gas, Canada's largest petroleum refiner, a key petrochemical producer and a leading marketer with a coast-to-coast supply network that includes about 1,850 Esso Branded retail service stations.
For further information: Sobeys Inc.
Barbara McCully
Director, Communications
Tel: 905-214-6796
barbara.mccully@sobeys.com

Imperial Oil
Tel: 403-237-2710

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Sunday, September 11, 2011

CakeStar Inc.- Canada’s Own Cake Boss Ladies’

CakeStar Inc.- Canada’s  Media Grand Opening of their Edible Art Bakery





Sisters Barbara Accogli and Monja Chiaravalloti (aka @CakeStarGirlz on twitter) have made their
name creating stunning “Edible Art” around the GTA that Duff Goldman and The Cake Boss themselves would be proud of!

In true Roman fashion, their road to success is decorated with cakes both sinful (adult cakes to
make Charlie Sheen blush) and sweet (children’s theme cakes that would make Nonna proud).

Their cake creations have been commissioned by The CBC (“How Do you Solve a Problem Like
Maria” reality TV show), CP24 for Anne Rohmer’s Oscar themed Birthday, The Honda Indy

(Race Car Cake- see link here ), and the new NBC Network comedy-drama TV series

“Suits” (featured cupcakes by CakeStar this summer). This summer, the dynamic duo also
worked with area bakers at The Harbourfront Centre to break the World Guinness Record for

World’s “Most Layered Cake.” And they did it!

After a lifetime of being mentored by their father Nicola, an Italian master baker and pastry
alchemist at the family bakery, the sisters that bake together chose to stick together. Barbara
and Monja are pleased to invite you to their greatest work of art to date - their new

CakeStar Bakery – for an exclusive Media-only Grand Opening.

• Event Details:

Date: Monday, September 26, 2011

Time: 6pm-9pm

Address: 3431 Lakeshore Blvd., Etobicoke, ON (at Kipling)

Pls. RSVP by Sept. 22nd to: Mary Luz Mejia (maryluz@sizzlingcommunications.com )

What: A delicious celebration, including an interactive “Mini Cake Pop” station, a cannoli making
station, and a demo with Monja decorating one of their amazing creations by hand. Start off the
night with some savoury treats provided by Barbara’s husband, Chef Carmine Accogli of

Toronto’s “The Big Ragu” restaurant and prepare to be sweetly enchanted.

BIOS:

Barbara Accogli (Edible Artist)
Barbara was born in Rome and raised in Toronto, Canada. She is the co-owner, baker and
edible artist for CakeStar Inc. She has been in the world of food all her life, and loves every
minute of it. The daughter of a pastry chef and an artist, she adopted her father’s love for the
kitchen with her mother’s love of art and fashion at an early age. Barbara has practically lived in
the family bakery for 26 years. This is where she played in her creative sandbox, baking and
learning from the masters. In 2011, a dream came true when CakeStar Sweet Boutique opened
its doors in Etobicoke. Barbara also co-owns The Big Ragu in Toronto, with her husband,
Carmine. Together, they have a daughter Amelie, named after the French movie! Barbara has
explored creative outlets such as interior design and jewelry making but cake is her favourite by
far! She is an entrepreneur, designer, blogger, developer, baker and overall executor – and
she’s ready to take on anything life throws at her, one cake at a time.

Monja Chiaravalloti (Cake Artist/Designer)

Born and raised in Toronto, Monja Chiaravalloti spent a great deal of her growing life in the
family business - an Italian Bakery. She attended college and worked in a variety of careers
such as personal training, a stint in a martial arts school and as a freelance makeup artist for
Indy films to name a few - only to come full circle later in life to help out at her family’s bakery
and discover the magic of cake art. Being self taught she learned primarily by trial and error,
punctuated with a few hands-on courses. A few years, she later partnered with her sister
Barbara to continue the family business with a focus on the modern art of today’s cakes. This is
how CakeStar was born! Monja has a beautiful son Julian who was diagnosed with Autism at an
early age. Today with lots of love and work, Julian's autism is mild. He is the inspiration behind
plans to incorporate special needs cake decorating classes and workshops at Cakestar.

• For More Information or to Interview Barbara or Monja- please contact:

Mary Luz Mejia - Sizzling Communications

maryluz@sizzlingcommunications.com

Cel: 416.992.2644