Wednesday, July 27, 2016


Watermelon is basically very cleansing, alkalinizing, diuretic and mineralizing. It is very effective in promoting intestinal elimination, keeping the body free from toxic wastes.
Its juice is easily digestible and are completely absorbed for all its minerals, providing much needed nutrients to the body.
The alkalinizing effect maintains the acid-alkaline balance in the body, neutralizing the toxic condition of the body resulting from excessive intake of acid-forming foods.
Drawing from the rich anti-oxidant and beta-carotene, the health effects of watermelon juice are immense.

Asthma:  The powerful anti-oxidant in watermelon reduces toxic matters in the body, that in turn reduces asthma attacks.
Arthritis:  The rich beta-carotene and vitamin C content in this big fruit do wonders in quenching inflammation that contributes to conditions like osteoarthritis or rheumatoid arthritis.
Bladder problems:  Its cleansing and natural diuretic effect is totally healing for kidney and bladder problems
Cholesterol:  Watermelon juice is healthful in preventing cholesterol from clogging arteries and can increase HDL, the good cholesterol, reducing the risks of cardiovascular diseases.
Constipation:  Drink a big glass of watermelon juice. It is very effective in aiding the elimination of wastes. Consuming plenty of this red juice will do a lot of good.
Fluid retention:  Its diuretic action helps to eliminate excess fluids from the body, reducing water retention, especially for women during their monthly menstruation cycle and in pregnant women.
Heart attack:  The combination of folate and the other essential vitamins in this fruit plays an important role in reducing the risks of heart attacks, strokes and colon cancer.
Itchiness:  As watermelon juice cleanses the body of toxic wastes, it also greatly reduces itchiness that result from toxicity of acidosis.
Prostate Cancer:  Lycopene (from red watermelons) has been extensively researched for its anti-oxidant and cancer-preventing properties. It is reported to be especially protective against prostate cancer.
Skin Blemish:  Use watermelon externally by applying a small piece liberally on your face. Leave for ten minutes, then wash off with warm water, followed by a splash of cold water.

Monday, July 25, 2016

eureka!® Organic Bread Announces National Launch

Discover The Bread That Stands For Discovery
HORSHAM, Pa., July, 2016 /PRNewswire/ -- eureka!® Organic Bread, makers of rich and
 flavorful organic bread, announced today the national launch of its six organic bread
 varieties that are full of taste and rich flavor. Since day one, eureka!® Organic Bread
 has been passionate about baking rich, flavorful organic bread with high-quality
 ingredients that contains no artificial flavors, colors, preservatives or
 high fructose corn syrup and is USDA Organic, Vegan Certified and
 most recently Non-GMO Project Verified.
eureka!(R) Organic Bread Varieties
"Historically, organic bread brings to mind the notion of being bland, boring and
 taste-less – a stigma eureka!® Organic Bread is working to change,"
 said Marlene Sidhu, Senior Brand Manager of eureka!® Organic Bread.
"We believe everyone should be given the opportunity to discover
 great-tasting organic bread and are excited to continue to grow our fan base nationwide."
eureka!® Organic Bread is also excited to announce that all
eureka!® Organic Bread varieties have been recently
Non-GMO Project Verified. The Non-GMO Project is
 North America's only independent verification for products
made according to best practices for GMO avoidance.
 This announcement comes as another step to help consumers
discover great tasting organic bread with high-quality ingredients.
Whether consumers prefer their bread to have a smooth texture,
or if they desire seedy goodness in each bite, there is a
eureka!® Organic Bread variety waiting to be discovered
by taste buds across the country. Varieties include:
  • eureka!® Grainiac® Organic Bread (27 oz. and 18oz varieties): We baked as many organic grains into this flavor filled bread as physics will allow – 14 organic grains and seeds to be exact. Try it for yourself and become a Grainiac®!
  • eureka! ® Saaa-Wheat® Organic Bread (27 oz. and 18oz varieties): You've found it — the perfect organic sweet wheat bread! Rich and full of flavor, we guarantee you'll say Saaa-Wheat®!
  • eureka! ® Seeds the Day® Organic Bread (27 oz. and 18oz varieties): We packed 8 organic grains and seeds into this delicious wheat bread. Delicious and seedsational, you'll want to "Seeds the Day®!"
  • eureka! ® Top Seed® Organic Bread (18oz variety): If you love seeds, this one is for you! Flax, sunflower and sesame seeds make this tasty mix top-notch. It doesn't get much better than Top Seed®.
  • eureka! ® Smoooooth Wheat® Organic Bread (18oz variety): Simple and tasteful, Smoooooth Wheat® is classic wheat bread, rediscovered. Full of flavor and baked with fewer seeds for a wheat bread that is all so smooth!
  • eureka! ® Sweet Baby Grains® Organic Bread (18oz variety): Discover the delicious taste of Sweet Baby Grains®. Flavorful with multigrain and full of grainy goodness, one bite will leave you saying, "These grains are sweet, baby!"
With "Don't Be Bland" as the brand's rally cry, Ashely Koff, R.D.,
 creator of The Better Nutrition, Simplified Program, has
collaborated with eureka!® Organic Bread to create six
unique and filled with flavor "un-blandwich" recipes to help
 consumers discover the great-tasting eureka!® Organic Bread.
  Whether it's for breakfast, lunch, dinner or snack, a
tasty recipe paired with eureka!® Organic Bread is sure
to make you yell out "eureka!" Discover Koff's recipes
and more at
"eureka!® Organic Bread offers nutritionally-conscious
consumers great-tasting premium organic bread with
 high-quality ingredients, proving that eating better doesn't
 have to mean sacrificing taste," said Ashely Koff, R.D.
 "Not only is eureka!® Organic bread delicious and bursting
with flavor, but it's a great  nutritious option since it's made
 with whole grains and contains no artificial flavors colors,
preservatives or high fructose corn syrup."
eureka!® Organic Bread is now available at major retailers
 across the U.S. for the suggested retail price $3.99 to $5.69.
Visit the product locator at to find the
store nearest you or discover more about eureka!® Organic Bread.
 Check out the brand on Facebook at,
 Instagram at @eurekabread, Pinterest at or check
out YouTube to watch our videos.
About eureka!® Organic Bread
At eureka!® Organic Bread, we have a passion.
It's baking organic bread that's full of taste and rich flavor.
 When we realized grainy goodness can still be delicious
 without adding artificial colors, flavors or preservatives,
 we had our eureka!® moment. Since day one, we've
been both organic and vegan.  eureka!® Organic
Bread launched in California in 2012 and is now available
at major retailers across the U.S.  So don't be surprised
 if you hear someone shout out, "eureka!" from the bread aisle.
 It means they too just made a great discovery.
eureka! Organic Bread Logo

CONTACT: Colleen Imler, 973-588-2000,

Wednesday, July 6, 2016

ITO EN Announces New Distribution Of TEAS' TEA ORGANIC In 1500 Kroger Stores

Four Award-Winning Flavors to Roll Out Nationwide

NEW YORK, June 2016 /PRNewswire/ -- ITO EN (North America) INC.
 the world's leading premier green tea company and makers of healthy
 beverages announced placement of their award-winning ready-to-drink tea-
  TEAS' TEA ORGANIC in 1500 Kroger stores, the largest retail
food chain in the U.S. ITO EN's Oi Ocha, Japan's #1 selling bottle
d green tea will also be distributed nationwide.
New Distribution of TEAS' TEA Organic in 1500 Kroger Stores Nationwide
With Kroger placing greater focus on natural and better-for-you beverages
in their conventional grocery stores, TEAS' TEA ORGANIC, known
 for its distinct clean finish and purity of taste of the tea leaf offers both
 unsweetened and slightly sweetened options with natural occurring
Catechin tea antioxidants and Vitamin C.
"We are extremely happy that TEAS' TEA and Oi Ocha will be
 available to the Kroger shopper," says Jim Hoagland, C.O.O.
of ITO EN (North America) INC. "With our tea making expertise
 of over 50 years, we are confident that the refreshing taste of our
 fresh brewed teas will appeal to the Kroger customer seeking
a healthier beverage that captures the true taste of tea."
With consumer demand for healthier beverages, TEAS' TEA
has been gaining rapid distribution for their fresh tasting
Non-GMO teas which have placed
  First Place at the North America Tea Championship,
the only independent and professionally judged tea competition in the United States.
"We are very excited to partner with Kroger nationally in their
quest for innovation in healthy and organic beverages," says
 Adam Hertel, ITO EN's Sr. V.P. of Grocery & Alternative
Channels. "It is a strong indicator that the Kroger customer is
demanding healthier options. We are proud to be a part of
 this forward thinking initiative as our teas deliver perfectly
on these growing trends."
Authentically brewed from premium loose leaf teas from
USDA Organic Certified tea farms with no artificial sweeteners
or additives, three (3) flavors will be available nationwide-
Unsweetened Green Tea (zero calories), Ginger Peach
Black Tea & Lemon Mint Green Tea (80 calories)
packaged in BPA free 16.9 fl. oz. recyclable PETE bottles.
Committed to reducing the company's carbon footprint, the
TEAS' TEA bottles are a lighter gauge bottle with a smaller cap
of 18.7 grams, compared to the industry standard of 24 grams.
 ITO EN has been recognized for their environmental initiatives
, having been awarded for innovation of eco-friendly products
 made from recycled tea leaves.
TEAS' TEA is available in natural and mainstream retailers in
 a variety of flavors with a SRP of $1.99- $2.49. For more information
, please visit or
About ITO EN (North America) INC.
A subsidiary of ITO EN (Japan) LTD., is an innovative
 beverage industry leader dedicated to creating authentic products
 that embody the company's five principles of Natural, Healthy, Safe,
Well-designed and Delicious. ITO EN is specifically known as a
global leader in green tea with award-winning brands, to include
TEAS' TEA®, Oi Ocha, ITO EN Shots, matcha LOVE®,
Jay Street Coffee® and Distant Lands Coffee.

Monday, July 4, 2016

San Francisco Salt Company Introduces Whiskey Smoked Irish Sea Salt

The latest addition to San Francisco Salt Company's line of gourmet
 specialty salts features the distinct flavors of whiskey, smoke 
and sea salt and was unveiled earlier this week.
SAN FRANCISCO, July 1, 2016 /PRNewswire/ -- San Francisco Salt Company
—one of the largest importers of specialty salts in the country—has partnered
 with Irish brand Oriel Sea Salt to introduce a unique Whiskey Smoked Irish
Sea Salt to its lineup of gourmet chef salts. The launch took place at the
Summer Fancy Food Show from June 26-28, 2016 at the Javits Center in New York City.

The creation of Whiskey Smoked Irish Sea Salt begins with smoking 90-year-old
 Nicaraguan oak kegs which held Teeling's finest Irish whiskey during its last 10 years
of aging. The smoking takes place just hours after the kegs are emptied. This process
ensures that they retain their rich whiskey and oak aroma, which are then subtly
 infused into Oriel Kiln-Dried Mineral Sea Salt.  
Oriel's salt is renowned for being naturally lower in sodium, having higher mineral
content, and embodying a powerful taste that allows chefs and food lovers to use up
 to 25% less with the same kick of flavor. It is a naturally free-flowing fine grain
  smoked sea salt which blends rapidly in recipes. Once smoked, it delivers a rich,
 smoky flavor that can be sprinkled onto meat or used on burgers, though the
 culinary possibilities are endless and are only limited by one's creativity and imagination.

"Until Oriel contacted us, Irish Sea Salt was not really on our radar, so we were instantly
 intrigued. When they told us about their Teeling Whiskey Smoked Sea Salt, we knew
we had to try it," says San Francisco Salt Company's President Lee Williamson.
"It combines three fantastic flavors—whiskey, smoked oak barrels, and sea salt—
which come together in a surprisingly harmonious and palate-pleasing way.
 Powerful and smooth is a huge understatement."
Like all San Francisco Salt Company products, the Whiskey Salt is available
in bulk packs for restaurants, hotels, bars and other volume customers as well
 as three retail-sized package options: 4-ounce glass shaker bottles, 5-ounce
 stackable shakers, and 8-ounce glass chef's jars with wooden scoop.
About San Francisco Salt CompanyLaunched in 2002, the San Francisco Salt Company was the founders'
entrepreneurial dream and embodies his principals of quality, value, and
customer service. They carefully select only the best quality salts from
 suppliers around the globe for their taste, texture, and appearance.
For more information, please visit or
 find the brand on Facebook, Twitter, and Instagram.
Media Contact: Danielle Caldwell
Crier Communications
310-274-1072 x214

Friday, July 1, 2016

NOW® Partners with GrassrootsHealth to Fund Grassroots Prenatal Vitamin D Project Aimed At Cutting $35 Million in Annual Healthcare Costs

NOW to Provide More Than $100,000 in Funding + Vitamin D Supplements 
to Support Improved Birth Outcomes in Missoula, Montana
BLOOMINGDALE, Ill., June 30, 2016 /PRNewswire/ -- NOW®, a
 family-owned and leading manufacturer of dietary supplements, is
 pleased to provide more than $100,000 in funding and Vitamin D
supplements to support Protect Our Children NOW!, a two-year
grassroots prenatal Vitamin D project to improve birth outcomes
and combat increased healthcare costs associated with Vitamin D
 deficiency in utero. The pilot program, spearheaded by GrassrootsHealth,
 an international nonprofit public health promotion organization, will be
 conducted at the Western Montana Clinic (WMC) in Missoula,
 Montana, with hopes to expand to other cities in the near future.
 For more information:
NOW(R), a family-owned and leading manufacturer of dietary supplements, will provide more than $100,000 in funding and Vitamin D supplements to support Protect Our Children NOW!, a two-year grassroots prenatal Vitamin D project to improve birth outcomes and combat increased healthcare costs associated with Vitamin D deficiency in utero. The specific supplement is Vitamin D-3 5,000 IU Chewables (
Montana currently holds a grade C in preterm birth rate, and is ranked
 29th in the nation. According to the March of Dimes, Montana's
 current preterm birth rate is 9.3 percent, and the annual cost is
estimated to be $71 Million for the state. However, research has
 shown at least 50 percent of the cost ($35 Million) could be
 saved and potential preterm births prevented with proper
prenatal education, vitamin D supplementation and screening.
"NOW's mission is to empower people to lead healthier lives,"
said Jim Emme, NOW's CEO. "We are honored to partner with
 GrassrootsHealth to provide Vitamin D to these pregnant
women in an effort to have a positive impact on their pregnancies
as well as the future health of their children." 
Specifically, lead researcher for the program, Carol Wagner, MD,
who has been running a pilot program out of the Medical University
of South Carolina for the past two years (where she is also a
professor in the department of Pediatrics), said early meta-analysis
compared to past randomized control trial data with NHANES
data revealed women who achieve a serum level of 40 ng/ml or
above during pregnancy have a 59% lower risk of preterm birth
when compared to women with serum levels less than 20 ng/ml.
A full preliminary report on the South Carolina results should be
out later this year. In addition, recent research published in the
journal Obstetrics & Gynecology ( further
 linked vitamin D deficiency to preterm birth.
At WMC, NOW will provide $60,000 in Vitamin D-3 5,000 IU
Chewables ( Participants who qualify for
 the program will receive the supplements (also provided by
Carlson Labs), as well as educational materials, access to an
online forum, and a local support contact. Further blood tests will
 measure vitamin D serum levels at 24 weeks and at 36 weeks
 gestation. Doctors and nurses at WMC will also receive continuing
 medical education activities on the importance of vitamin D testing
and supplementation in pregnant women. 
"It's our expectation that results of Protect Our Children NOW!
 will dovetail nicely with the preliminary results in South Carolina,
 further showcasing the tremendous impact Vitamin D supplementation
can have on improved birth outcomes," said Carole Baggerly,
founder and director of GrassrootsHealth. "We couldn't have
launched this program without the generous support of our
 partners like NOW, and it's our hope that we can prompt
other institutions across the country to follow suit."
For more information about NOW's involvement with
Protect Our Children NOW!, email
 All NOW products are available at health food stores
 nationwide and also at

ABOUT NOW®: Founded by Elwood Richard in 1968 on the belief that
 natural is better, NOW has become one of the most highly r
espected manufacturers in the natural products industry. Still
a family-owned company today, NOW offers more than 1,400
 dietary supplements, foods, sports nutrition and personal care
 products. NOW is committed to offering safe, affordable products
 of the highest quality. After more than 45 years in the natural
products industry, NOW remains committed to its original mission –
to provide value in products and services that empower people to
 lead healthier lives.  

About GrassrootsHealth:GrassrootsHealth is a nonprofit public health
organization dedicated to
 moving public health messages regarding vitamin D from research into
 practice. It has a panel of 48 senior vitamin D researchers from around
the world contributing to its operations. GrassrootsHealth is currently
running the D*action population intervention program to solve the vitamin D
deficiency epidemic worldwide. Under the D*action umbrella, there are
 programs looking at the entire population as well as targeted programs
 for breast cancer prevention and a 'Protect Our Children NOW!'
 program to reduce the complications of vitamin D deficiency encountered
 during pregnancy and childhood.

Media Contact:
Alana Horinko, 630-545-9098