Wednesday, July 6, 2016

ITO EN Announces New Distribution Of TEAS' TEA ORGANIC In 1500 Kroger Stores

Four Award-Winning Flavors to Roll Out Nationwide

NEW YORK, June 2016 /PRNewswire/ -- ITO EN (North America) INC.
 the world's leading premier green tea company and makers of healthy
 beverages announced placement of their award-winning ready-to-drink tea-
  TEAS' TEA ORGANIC in 1500 Kroger stores, the largest retail
food chain in the U.S. ITO EN's Oi Ocha, Japan's #1 selling bottle
d green tea will also be distributed nationwide.
New Distribution of TEAS' TEA Organic in 1500 Kroger Stores Nationwide
With Kroger placing greater focus on natural and better-for-you beverages
in their conventional grocery stores, TEAS' TEA ORGANIC, known
 for its distinct clean finish and purity of taste of the tea leaf offers both
 unsweetened and slightly sweetened options with natural occurring
Catechin tea antioxidants and Vitamin C.
"We are extremely happy that TEAS' TEA and Oi Ocha will be
 available to the Kroger shopper," says Jim Hoagland, C.O.O.
of ITO EN (North America) INC. "With our tea making expertise
 of over 50 years, we are confident that the refreshing taste of our
 fresh brewed teas will appeal to the Kroger customer seeking
a healthier beverage that captures the true taste of tea."
With consumer demand for healthier beverages, TEAS' TEA
has been gaining rapid distribution for their fresh tasting
Non-GMO teas which have placed
  First Place at the North America Tea Championship,
the only independent and professionally judged tea competition in the United States.
"We are very excited to partner with Kroger nationally in their
quest for innovation in healthy and organic beverages," says
 Adam Hertel, ITO EN's Sr. V.P. of Grocery & Alternative
Channels. "It is a strong indicator that the Kroger customer is
demanding healthier options. We are proud to be a part of
 this forward thinking initiative as our teas deliver perfectly
on these growing trends."
Authentically brewed from premium loose leaf teas from
USDA Organic Certified tea farms with no artificial sweeteners
or additives, three (3) flavors will be available nationwide-
Unsweetened Green Tea (zero calories), Ginger Peach
Black Tea & Lemon Mint Green Tea (80 calories)
packaged in BPA free 16.9 fl. oz. recyclable PETE bottles.
Committed to reducing the company's carbon footprint, the
TEAS' TEA bottles are a lighter gauge bottle with a smaller cap
of 18.7 grams, compared to the industry standard of 24 grams.
 ITO EN has been recognized for their environmental initiatives
, having been awarded for innovation of eco-friendly products
 made from recycled tea leaves.
TEAS' TEA is available in natural and mainstream retailers in
 a variety of flavors with a SRP of $1.99- $2.49. For more information
, please visit or
About ITO EN (North America) INC.
A subsidiary of ITO EN (Japan) LTD., is an innovative
 beverage industry leader dedicated to creating authentic products
 that embody the company's five principles of Natural, Healthy, Safe,
Well-designed and Delicious. ITO EN is specifically known as a
global leader in green tea with award-winning brands, to include
TEAS' TEA®, Oi Ocha, ITO EN Shots, matcha LOVE®,
Jay Street Coffee® and Distant Lands Coffee.

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