Thursday, August 16, 2012

Power Up, People! belVita Breakfast Biscuits Help Americans Fuel Up For Back To School With Delicious New Flavors

As parents and students prepare to head back to school, Kraft Foods announces the introduction of new flavors of belVita Breakfast Biscuits to help them fuel up for the busy school season ahead. Already available in Blueberry, Golden Oat and Apple Cinnamon varieties, busy parents and students can now get the morning energy they need with belVita Breakfast Biscuits in new Chocolate and Cinnamon Brown Sugar flavors. The new flavors, in addition to existing flavors, can be found in the cookie/cracker aisle of stores nationwide.

Kraft Foods Inc. (NASDAQ: KFT) is a global snacks powerhouse with an unrivaled portfolio of brands people love. Proudly marketing delicious biscuits, confectionery, beverages, cheese, grocery products and convenient meals in approximately 170 countries, Kraft Foods had 2011 revenue of $54.4 billion. Twelve of the company's iconic brands – Cadbury, Jacobs, Kraft, LU, Maxwell House, Milka, Nabisco, Oreo, Oscar Mayer, Philadelphia, Tang and Trident – generate revenue of more than $1 billion annually. On Aug. 4, 2011, Kraft Foods announced plans to divide and create two independent public companies: a high-growth global snacks business and a high-margin North American grocery business. The transaction is expected to be completed on Oct. 1, 2012. A leader in innovation, marketing, health & wellness and sustainability, Kraft Foods is a member of the Dow Jones Industrial Average, Standard & Poor's 500, NASDAQ 100, Dow Jones Sustainability Index and Ethibel Sustainability Index. Visit and

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