Wednesday, June 7, 2017

Café Valley® Introduces New Dr Pepper™ Cake At International Dairy Deli Bakery Association Show

PHOENIX, June 2, 2017 /PRNewswire/ -- Café Valley Bakery, a leading bakery
 product producer, is partnering with a legendary soda brand to expand its existing
soda cake lineup with a Dr Pepper™ Cake. The new cake will join an array of
soda cakes including 7UP®, Orange Crush®, and A&W Root Beer™, and will
 be unveiled at the upcoming International Dairy Deli Bakery Association (IDDBA)
 show in Anaheim, Calif., June 2 – 6 at booth 3901. The new flavor will be
available in grocers nationwide in June with a suggested retail price of $5.99 per package.
Made with real Dr Pepper, the soda cake is exploding with the spicy taste
of the popular soft drink made from a unique blend of 23 flavors.
"Our partnership with Dr Pepper will guarantee consumers the real, genuine
 soda taste, just as delicious as our other fun soda cake flavors," said Brian Owens,
chief executive officer of Café Valley. "This cake features premium ingredients
 and the high-quality taste our customers have come to expect. We look forward
to bringing the latest delightful flavor and enjoyable experience home to your family."
In addition to releasing the latest cake to their soda cake line at the upcoming IDDBA
show, new coffee cake bites will also be revealed. Ideal for on-the-go snacking,
the coffee cake bites will be available in Triple Chocolate, Triple Cinnamon,
Real Lemon and Wild Blueberry. The bites will be available at retailers following
IDDBA for a suggested retail price of $3.99 per twelve-pack. Café Valley will
also introduce delicious, thaw and sell, coffeehouse quality Chocolate Croissants
 that will be available following the IDDBA at retailers for a suggested retail price
of $3.99 per four-pack.
These new product launches represent a response to growing demand for
 Café Valley's signature, ready-to-eat products and the increased interest
n a diverse variety of uniquely flavored baked goods. 
About Café Valley Bakery Since 1987, Café Valley Bakery has been producing high-quality bakery
products for in-store bakeries, club stores, food service and convenience
 stores throughout the world. Through innovative bakery techniques and
unique recipes, Café Valley produces the most delectable croissants,
muffins, Bundt cakes, ring cakes, loaf cakes, Danishes and turnovers, and
their signature Café Bites. Café Valley's delicious baked goods are designed
to complement every bakery's existing core items and add new excitement,
profitability and growth to the bakery category. For further information about
Café Valley Bakery, please visit

About Dr PepperDr Pepper, a brand of Dr Pepper Snapple Group (NYSE: DPS), is the
oldest major soft drink in the United States. Since 1885, the 23 flavors of
 Dr Pepper have earned legions of fans that enjoy its unique, refreshing taste.
The brand is available in Regular, Low Calorie, Diet, Caffeine Free and Cherry
 varieties. DPS is a leading producer of flavored beverages, marketing
Dr Pepper and 50-plus other beverage brands across North America and
 the Caribbean. For more information, visit or
 For the brand's latest news and updates, follow Dr Pepper at or

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