Saturday, April 16, 2011

Smoke-free winner to unveil reward

Toronto, Ontario, April, 2011 – Winners of the 2011 Driven to Quit Challenge will come from all regions of Ontario to accept their prizes for quitting tobacco use. For the first time ever, the grand prize winner has his or her choice of vehicle, which will be unveiled at the event. More than 36,000 Ontarians took The Challenge in 2011, a record number of entrants.

WHAT?           2011 Driven to Quit Challenge official prize presentation and photo opportunity

WHO?             Canadian Cancer Society, Ontario Division

WHERE?         Hyatt Regency Hotel
                        370 King ST W Toronto, Ontario
                   King I Ballroom

WHEN?           Monday, April 18, 2011
                        8:30 a.m.       Continental breakfast
                        9:00 a.m.       Event commences
10:00 a.m.     Individual interviews and photo opportunities

The Hon. Margarett Best, Minister of Health Promotion and Sport

Martin Kabat, CEO, Canadian Cancer Society, Ontario Division

Catharine Gapp, Senior Manager, Health Policy and Patient Access, McNeil Consumer Healthcare (McNeil Consumer Healthcare, is a wholly owned subsidiary of Johnson & Johnson Inc.)

Photo Opportunity:
The event will feature a giant inflatable cigarette standing 15’ tall alongside the Challenge
grand prize vehicle. Challenge winners will be in attendance.

About The Driven to Quit Challenge
In its sixth year, The Driven to Quit Challenge is a health promotion campaign that encourages Ontario tobacco users to make a quit attempt with the support of a “buddy” for their chance to win. Since 2006, The Driven to Quit Challenge has inspired more than 165,000 registrants to make a quit attempt. For more information, visit

About the Canadian Cancer Society, Ontario Division
The Canadian Cancer Society is a national community-based organization of volunteers whose mission is the eradication of cancer and the enhancement of the quality of life of people living with cancer. When you want to know more about cancer, visit our website or call our toll-free, bilingual Cancer Information Service at 1 888 939-3333.

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