Cascades Launches Innovative-Thermafresh™ Recycled Cardboard Cooler

Perfect for picnics, family outings and other summer activities....

The Cascades E-Boutique today announced another eco-friendly summer solution for Canadians everywhere. The new ThermaFresh™ cardboard cooler box adapted technology normally used for the conservation and the commercial distribution of fresh fish, which was repurposed for outdoor summer activities. The cooler is an affordable green alternative to non-recyclable limited-use coolers as it is composed of 70% recycled fibres and is itself fully recyclable.



The outer shell of the cooler is made entirely with water-repellent FSC® certified NorShield® cardboard. The inside insulating layer is made of a special honeycomb paperboard and covered with a metalized film liner which acts as a thermal barrier, making it just as effective as traditional limited-use coolers.


This model is perfect for outdoor activities such as camping, the beach and picnics, easily storing beverages as well as food. Once finished, the cooler is completely foldable for ease of storage.


This innovative product aligns perfect with Cascades’ values as well as its innovative low environmental footprint product offerings, always manufactured with recycled and recyclable materials.

Cascades E-Boutique on the Web

The outdoor ThermaFresh cooler is only offered online at Cascades’ E-Boutique: boutique.cascades.com. There will be many more eco-designed products slated for launch between now and the end of the year. Please visit Cascades’ E-Boutique regularly for information on Cascades’ most recent innovations.

™ ThermaFresh is a trademark of Fresh Bailiwick Inc. Patent in pending.

Founded in 1964, Cascades produces, converts and markets packaging and tissue products that are composed mainly of recycled fibres. The Company employs more than 11,000 employees, who work in more than 100 units located in North America and Europe. Its management philosophy, its more than 45 years of experience in recycling and its continued efforts in research and development are strengths that enable Cascades to create new products for its customers. Cascades' shares trade on the Toronto Stock Exchange, under the ticker symbol CAS.