Eighth Annual Embrace the Cause Program-Payless Breast Cancer Awareness earring set

Eighth Annual Embrace the Cause Program Features 2011 Limited-Edition Earring Set for Only $3 With 100 Percent of Net Profits from Item Sales to the Canadian Breast Cancer Foundation
TORONTO. ON.,  This October, Payless will inspire shoppers to show their support for breast cancer awareness with this year’s featured accessory item – the 2011 Payless Breast Cancer Awareness earring set benefitting the Canadian Breast Cancer Foundation, one of the world’s largest breast cancer organizations dedicated to creating a future without breast cancer. Once again, Payless ShoeSource is proud to offer its Embrace the Cause item in all of its stores beginning today for just $3 – an affordable price that allows more people to get involved and contribute to breast cancer awareness.

“We are excited to continue to show our support for this important cause through our popular breast cancer awareness program,” said LuAnn Via, CEO and president of Payless. “Our Embrace the Cause item priced at $3 allows just about everyone to join in the fight against breast cancer and demonstrates how just a small purchase can help raise millions of dollars to help save lives.”

Payless will donate 100 percent of the net profits (at least $1 per earring set) of the item sales to the Canadian Breast Cancer Foundation, helping to support breast cancer research and community outreach programs. Over the past eight years, the Payless Embrace the Cause program has raised nearly $4 million worldwide dedicated to the fight against breast cancer.