Tuesday, February 3, 2015

thinkThin® Expands into New Category, Launches Protein & Fiber Hot Oatmeal

Innovative food brand debuts new protein offering for breakfast

- thinkThin® is expanding its product line beyond bars with the introduction of
 thinkThin® Protein & Fiber Hot Oatmeal.  Building on the momentum
 of last year's launch of its  Lean Protein and Fiber bars, the most successful bar
 extension in the brand's history, thinkThin is embarking on its first
 national, new food category launch. With the risingdemand for protein
products, thinkThin is the first brand in the hot cereal category to
 offer a great combination of not only protein, but also the added benefit of high fiber
 with only 200 calories or less. The trifecta of protein, fiber and calories provides
a solution for consumers looking for a perfectly-balanced breakfast at home or on-the-go.
thinkThin Expands into New Category,  Launching Protein & Fiber Hot Oatmeal
"thinkThin Protein & Fiber Hot Oatmeal is an exciting and innovative addition to
 our product portfolio and demonstrates thinkThin's commitment to deliver food
that is as nutritious as it is delicious," said Michele Kessler, CEO of thinkThin. "
As a leader in the protein bar category, we have a solid understanding of the important
 role protein and fiber play in providing the perfect balance of energy and nutrition.
We are excited to continue to fuel thinkThin's growth with the launch of thinkThin
Protein & Fiber Hot Oatmeal and break into additional on-trend categories."
thinkThin Protein & Fiber Hot Oatmeal is made with a blend of wholesome grains
 including whole rolled oats, steel cut oats and quinoa. Consumers can purchase
 the new hot oatmeal in a multi-pack box of six packets or a convenient, portable
 single serving bowl. Each serving of thinkThin® Protein & Fiber Hot Oatmeal is
packed with 10g of protein, 5g of fiber and is 200 calories or less. Consumers can
choose from a range of four flavors from a scrumptious blend of real berries in
 Farmer's Market Berry Crumble; a delicious fusion of flavors in Madagascar
 Vanilla, Almonds, Pecans; a hearty and nutritious mix in Original Sprouted
Grains (box only); and a sweet, nutty option in Honey Peanut Butter (bowl only).
thinkThin Protein & Fiber Hot Oatmeal is available online and at select retailers
and grocery stores now with nationwide availability beginning March 2015.
Please visit www.thinkproducts.com for more information and to find the
 nearest thinkThin retailer using the store locator search option.

About thinkThin LLC®Since launching in 1999, thinkThin LLC® has been
 committed to making food that is as nutritious as it is delicious.
 From High Protein Bars that are certified  gluten-free to the new Protein &
 Fiber Hot Oatmeal made from non-GMO ingredients, thinkThin believes in
 using high quality ingredients that provide a  good source of protein.
thinkThin has been recognized by media industry
 leaders such as The New York Times, Los Angeles Times and Forbes.
 In 2014, Entrepreneur Magazine named thinkThin as one of the most i
nnovative consumer brands. For more information,
 please visit www.thinkproducts.com.

CONTACT: Danielle Owens, 310-395-3523, pr@thinkproducts.com

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