Canada’s aging population is growing rapidly. Out of a total Canadian population of 33.5 million, nearly 5 million are seniors.

Canada is currently experiencing the highest growth rate for this age group since the late 1950s and early 1960s.  The children of this generation, dubbed “The sandwich generation,” are increasingly anxious about how to simultaneously care for their children while caring for their aging parents – many of whom want to age at home for as long as possible.

Mavencare, a new home care service for seniors, helps alleviate some of this anxiety by providing quality home care at a competitive rate that allows for higher salaries for PSWs. “We want to provide the best care possible.  To do this, we offer higher salaries to deserving health care workers and are able to retain the best of the best,” says James Cohen, Co-Founder of Mavencare. “We recognize that PSWs are undervalued and underpaid.  It is our belief that by combining technology with adequate salaries, we can modernize the home care service industry.”

Created by a team of elder care and technology experts, Mavencare provides technological monitoring services throughout the home care appointment.  Through the Mavencare app, selected family members receive regular updates, directly to their mobile phone.  These activity updates confirm that key tasks such as medication reminders and personal care services are completed. 

Available now in the Greater Toronto Area (GTA) and Calgary, Mavencare plans to expand service across North America this year.  https://mavencare.com/