New "Happy Hour" Mixes Feature On-Trend Salty/Sweet and Spicy Combinations
Like Cheddar Bacon, Sriracha Ranch and Sweet Barbeque
PHOENIX, June 23, 2015 /PRNewswire/ -- The TGI Fridays™ snack line, known
for its bold, restaurant-inspired creations, expands this summer with the
introduction of a new line of snacks featuring nuts, pretzels, crackers and
seeds in the tradition of happy hour pub mixes. The new TGI Fridays
Happy Hour Snack Mixes include four flavors available in 2.65-ounce
and 6-ounce pouches. They appear in select grocery and convenience
stores nationwide beginning this month with a suggested
retail price of $2.99 and $4.99, respectively.
for the successful licensing partnership between Inventure Foods and TGI Fridays;
a partnership that has thrived since the introduction of TGI Fridays Potato Skins
snack chip line 15 years ago. The snack mixes arrive just as consumer demand for
salty snacks is at an all-time high (Mintel, US Salty Snacks Report, Jan. '15).
Consumer interest in pub mixes, in particular, is reflected in a 60 percent growth
in category introductions during the past five years (FONA International).
"We've demonstrated remarkable consistency in our ability to develop successful
new products under the TGI Fridays banner, and we've often pushed the envelope
of bold flavors in the process," said Steve Sklar, senior vice president and general
manager for Inventure Foods, Inc. "These mixes are no exception—in fact, we
believe they perfectly hit the intersection of salty, sweet and spicy."
The Cheddar Bacon flavor features a savory combination of cheese crackers,
pretzels, pumpkin seeds and Cajun corn sticks. The Sriracha blend adds smoked
almonds, sesame sticks and peanuts to the mix and covers it in mouth-watering
siracha ranch seasoning. Sweet Barbeque takes the same irresistible recipe and
coats it in a tangy yet sweet barbeque flavor. Finally, Sweet and Spicy Snack Mix
adds butter toffee peanuts, wasabi peas, pecans, cashews, rice crackers and honey
mustard pretzels to the blend to provide the best of sweet and savory flavors in
each delicious bite.
Since the brand crossed over to the snack chip aisle in 2000, the TGI Fridays snack
line has become a consumer favorite in grocery, vending and convenience channels,
providing premium snack options that parallel the exciting flavor combinations on
Fridays' menus. In addition to Potato Skins, snack line staples include
Cheddar Cheese Jalapeno Poppers, Onion Rings and Mozzarella Sticks.
About Inventure Foods, Inc. With manufacturing facilities in Arizona, Indiana,
Washington, Oregon and Georgia,
Inventure Foods, Inc. (Nasdaq: SNAK) is a marketer and manufacturer of
specialty food brands in better-for-you and indulgent categories under a variety
of Company owned and licensed brand names, including
Boulder Canyon Foods™, Jamba®, Seattle's Best Coffee®,
ader Farms®, TGI Fridays™, Nathan's Famous®, Vidalia Brands®,
Poore Brothers®, Tato Skins®, Willamette Valley Fruit Company™,
Fresh Frozen™ and Bob's Texas Style®. For further information about
Inventure Foods, please visit www.inventurefoods.com.
About TGI FridaysIn 1965, Fridays opened its first location in New York City.
Today, there are over 900 restaurants in 60 countries which offer high quality
, authentic American food and legendary drinks, served with genuine personal service.
Bringing people together to socialize and celebrate the freeing and liberating spirit
of "Friday" is the concept's founding premise, from which the brand promise
"In Here, It's Always Friday®" was born. For more information,
visit www.fridays.com or follow us on Twitter at @TGIFridays.