British Columbia and shattered all sales records and is following up this
Saturday, April 2 with its official Grand Opening!
"With our closest restaurant almost 1,000 kilometers away in Vancouver,
this new record is a strong testament to the brand power our system
has built up over the years. I won't be surprised to see more records
fall as we grow across Canada," said Ray Russell founder and C.E.O. of
Prince George is a new beachhead for this aggressively growing successful B.C.
based brand and so it was chosen as the ideal location to unveil its new
"Vision 2020" interior. The project to upgrade the look of the physical plant
started April 2015 and saw an investment of more than 1,000 hours of
Freshslice senior management time.
Gord Metcalfe, owner of PixxelFactory Design Studio in Burnaby, B.C.,
says the new esthetic is meant to make the dine-in experience more
comfortable and inviting. "We sought to freshen the look of the stores to
better comport with 21st-century tastes, combining some traditional
old-world elements, such as a vaulted ceiling feature clad in aged brick with
a light, modern colour palette adjacent to a muted mix stone, contemporary
floor and wall tile, subtle wood grains and metal accents," he says, adding several
existing restaurants are slated to be renovated. The redesign also incorporates
high-resolution, panoramic photo wall graphics, an array of more traditional
glass pendants, contemporary sculpted glass suspended units and recessed,
linear LED lights.
"We want our customers to walk into our pizzerias and think of them as
world-class, but success ultimately depends on the people behind the counter,"
Russell says. Several Grand Opening ongoing activities are planned for
this Saturday opening from 11 am, at the 999 Central Street,
Prince George location.
94.3 FM, the GOAT will be on site 2-6pm with special giveaways every hour.
"Pizza by the slice is something new and exciting in this market! When
I met Ray and the Freshslice team last year, I knew that this was an up
and coming and brand and that I wanted to be a part of it! We are very
excited to continue to expand the Freshslice brand in the North!
" Stewart Malqunas ex N.H.L. professional hockey player, and newest
Freshslice Franchisee Partner said.
Freshslice Pizza is the fastest growing B.C. based pizza franchise which has
grown to over 70 locations in British Columbia over the last 16 years,
picking up the Consumers' Choice Award for Business Excellence
along the way. As a healthy alternative Freshslice features multigrain
dough low fat mozzarella and low calorie sauces as well as several
side dishes, desserts, and gluten free options.
1610 Ingleton Avenue,
Burnaby BC, V5C 5R9
Media Contact:Tom Horler
604-251-7444 ext. 107