fastest-growing, minimally-processed kettle chip brand1, continues to redefine
the snack food aisle by reimagining classic flavors using high quality, clean food
ingredients. The latest is an up-to-date take on the traditional barbeque potato
chip flavor called Coconut Oil Mesquite Barbeque™, made with premium
potatoes that are kettle-cooked in small batches using better-for-you coconut
oil. The result is an extra crunchy, less oily snack experience that features
up to 30 percent less fat than traditional potato chips and far fewer ingredients.
nationwide this month with a suggested retail price of $3.49 per 5.25-ounce
bag. The tasty chips feature a perfect balance of sweet and smoky flavors
with just a hint of coconut and a subtle mesquite finish.
The new Mesquite Barbeque joins Boulder's existing line of potato chips
kettle-cooked in coconut oil, including Pineapple Habanero™ and Sea Salt
varieties. In addition, Boulder offers a wide selection of snacks cooked in
better-for-you olive, avocado, rice bran and sunflower oils.
"One of the foundational elements of the Boulder brand is the use of premium
and unique oils in our small batch, kettle-cooking process," said Steve Sklar,
senior vice president marketing for Boulder Canyon Authentic Foods.
"We introduced a line of chips cooked in olive oil four years ago, and
that opened up an entirely different palette of flavors for us.
We built on that success with avocado, rice bran and coconut varieties,
and it's remarkable to see how well they've been received by consumers.
We expect fans of traditional BBQ flavors will fall in love with these
Mesquite Barbeque chips."
Cooked in 100 percent coconut oil, the Mesquite Barbeque
kettle-cooked chips are gluten-free, Kosher-certified, Non-GMO
and contain no trans fats or cholesterol.
Boulder Canyon continues to push the boundaries of traditional
snack foods with a belief that real food ingredients taste better
than processed foods ever could.
Boulder Canyon® Foods is a member of the Inventure Foods
(NASDAQ: SNAK) family of Intensely Different™ specialty brands.
The Company's better-for-you and indulgent food brands include
Boulder Canyon Authentic Foods®, Jamba®, Seattle's Best Coffee®,
Rader Farms®, T.G.I. Fridays®, Nathan's Famous®, Vidalia Brands® ,
Poore Brothers®, Tato Skins®, Willamette Valley Fruit Company™,
Fresh Frozen™ and Bob's Texas Style®. For further information about
Inventure Foods, please visit www.inventurefoods.com.
1. According to IRI US Foods week ending 12/25/16
Lambert, Edwards & Associates, 616-233-0500