Monday, November 12, 2012

Don’t let your family history languish as JPEGs this holiday season

Don’t let your family history languish as JPEGs this holiday season
One quarter of Canadians never download photos;
yet most wish they had more photo albums

Toronto, ON  – We’re taking more photos than ever with our digital devices but what are we doing with all these images?  A recent survey by Blurb Canada[1] revealed that more than 90 per cent of Canadians believe that photo books and albums are important ways of preserving family memories yet a full quarter of those respondents admit to never downloading images from their devices.

Downloading images doesn’t necessarily help preserve them, because 19 per cent of survey respondents reported that they lost digital photos of children’s birthdays or holidays because of computer problems or lost memory cards.

“Creating a physical keepsake gives you a different sense of permanence,” said Robin Goldberg, SVP of International for Blurb.  “Taking a collection of your images, stories, recipes and other content and creating a physical book makes something you can treasure yourself or easily gift to family and friends.  And, with Blurb’s platform, another copy is always easily accessible if you ever want or need one.  Complement that with the available ebook offering and you have the best of all options for preserving your family history.”

The Blurb survey revealed that Canadians feel strongly about family photo history:

·         87 per cent cherish family albums
·         If their homes were burning and loved ones safe, 54 per cent would choose to rescue photo albums; before computers (43 per cent); jewelry (26 per cent) and mobile phones (16 per cent)
·         53 per cent wish they had more family photo albums to share with their children
·         59 per cent of Canadians would like to receive photo books as gifts for any occasion

Photo and family history books

The upcoming holiday season is the perfect time to create personalized gifts and preserve your family's memories.   Collect old photos, stories, and scanned hand-written letters and create a Family history book with Blurb, a creative publishing platform that lets you design, publish and share professional-quality books starting at just $4.95.

[1] Zoomerang national online survey of 1,000 Canadians, conducted September 14, 2012. 

About Blurb®

Blurb® is a creative publishing and marketing platform that unleashes the creative genius inside everyone. Blurb’s platform makes it easy to design, publish, market and sell professional-quality print and ebooks. Blurb’s bookstore and online marketing tools enable customers to market and sell their books, and keep 100% of their profit. Blurb’s social and community features allow customers to create and share Blurb books across social channels with ease.

Eileen Gittins founded Blurb in 2005. In 2011, Blurb shipped nearly 2 million books to 70 countries and territories. Blurb authors used the company’s Set Your Price program to earn more than $1 million in profits on books sales approaching 100K print and ebooks. Blurb is based in San Francisco with offices in London. For more info, visit

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