Wednesday, November 7, 2012

etre Shop

Our Autumn / Winter 2012 collection draws on the understated but characterful traditions of British workwear. It
looks to the best time-tested solutions from the past, pioneering new solutions where history offers no blueprint.
The collection thus includes traditional fishermen’s sweaters, knitted to a pattern familiar to generations of
fishermen’s wives and customised with motifs originating in the centuries-old fishing communities of Polperro and
Staithes, alongside the innovative Etre Touchy and FIVEPOINT gloves, conceived specifically for use with modern
touchscreen devices.

Each piece is lovingly crafted in the British Isles, using responsibly sourced, time-honoured British materials.
Workwear jackets are fabricated from 100 percent Melton wool, manufactured by a 150-year-old family business in West Yorkshire. Gansey sweaters are knitted from the finest 5-ply worsted wool, spun and dyed in Yorkshire mills that have been turning out the same material for generations. Leather gloves are made by a family business
established in 1944, now one of the last surviving British glove manufacturers. Satchels and holdalls, crafted from
the same high quality Melton wool as the jackets, are fabricated by a small Cornish leatherwork company.

Timeless and durable, this is clothing in which to invest emotional energy, each carefully edited piece a component of a uniform for contemporary life that feels special and personal—British workwear for a new generation.

Autumn/Winter 2012 collection // Utilitarian apparel / Made in the British Isles

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