Friday, June 24, 2016

Rubbermaid's Breakthrough Innovation In Food Storage Extends The Life Of Produce

Patented FreshVent™ Technology Keeps Produce Fresher Up to 80%* Longer

NEW YORK, June 6, 2016 /PRNewswire/ -- Rubbermaid has unveiled the FreshWorks™
 Produce Saver,
 a breakthrough food storage container that features patented breakthrough technology
to keep produce fresher up to 80%* longer than traditional produce packaging.
By extending the life of your fruits and vegetables, the FreshWorks™ Produce
 Saver keeps food looking and tasting its very best for longer. Now everyone
can create fresh meals, enjoy healthy snacks and eat the freshest ingredients year-round!
FreshWorks(TM) Keeps Produce Fresher Up to 80% Longer
Keeping your fruits and vegetables as fresh as the day you purchased them is
 no easy task. In fact, many people find that their produce has spoiled after
 just a few days, leaving them no choice but to throw it away. As a result,
 Americans waste $24 billion worth of produce every year, which is the
equivalent of $192 per household.**
With FreshWorks™ Produce Saver, consumers can simply move produce
 from store packaging and into the FreshWorks™ containers before
refrigerating to maintain freshness for up to 80% longer. Available in
 three different sizes to fit a variety of produce needs, FreshWorks
 features revolutionary FreshVent™ technology to regulate the flow
 of oxygen and carbon dioxide, while the CrispTray™ helps reduce
moisture and spoilage. From berries to leafy greens, this means that
 Americans can enjoy fresh fruits and vegetables for longer.
Rubbermaid will launch the "Long Live Produce Challenge" on June 13,
 encouraging Americans to test and prove the benefits of the FreshWorks™
Produce Saver, while they shop for their favorite fresh produce.
Nicole Feliciano, editor and founder of Mom Trends, will kick off the
 challenge on her site by providing visitors with exclusive tips and tricks.
"There's nothing more frustrating than when I reach into the fridge and
 find that the produce I purchased earlier in the week has already
spoiled," said Nicole. "I'm challenging all Americans that pride t
hemselves on feeding their family fresh produce to change their
existing grocery routine and join me for the 'Long Live Produce
Challenge' to see just how much longer you can make your produce last!"
FreshWorks™ Produce Saver features:
  • Keeps produce fresh up to 80% longer versus store packaging.
  • FreshVent™ Lid contains revolutionary membrane that
  •  naturally regulates the flow of Oxygen and Carbon Dioxide 
  • to create the optimal environment so produce stays nearly as
  •  fresh as the day it was picked.
  • CrispTray™ helps keep moisture away from produce to reduce spoilage.
  • Lid filter lasts a lifetime.
  • Top shelf dishwasher safe, BPA-free.
  • Available in three sizes to hold all types of produce:
    • Small (2.5 Cups): Ideal for small berries.
    • Medium (6.3 Cups): Perfect for strawberries.
    • Large (17.3 Cups): Optimal for leafy greens.
  • MSRP: $9.99 to $15.99.
Rubbermaid's FreshWorks™ Produce Saver is now at retailers nationwide
 including Walmart, Bed Bath & Beyond, Costco, Kroger, Target, Amazon
and other fine retailers. For more information please
 visit or on
 Facebook at
* Based on strawberries in FreshWorks™ containers vs. store packaging at day 21.
** Source: USDA 2014

About Rubbermaid™
Rubbermaid is a leader in developing innovative, high-quality solutions
 that help consumers keep their homes in order.  Widely recognized
 and trusted, Rubbermaid designs and markets a full range of
organization, storage and cleaning products to keep the home –
 including closets, garages, kitchens and outdoor spaces – neat
and functional, freeing consumers to enjoy life.  Rubbermaid
 ( is part of Newell Brand's global portfolio of brands.

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